Macmillan 'Whoever It Takes' Campaign

Max Miechowski captures sensitive stills and motion portraits of 10 real cancer patients in this striking campaign for Macmillan Cancer Support, with AMV BBDO.

Each patients' portrait was crafted to tell their own authentic story, reflecting the range of challenges that a cancer diagnosis presents.

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"As a photographer, I am always wanting to work with clients who are open to using the medium in interesting ways to promote important causes and issues. MacMillan has done so much for so many people around the country, and to get a chance to help bring their latest campaign to life was an incredibly meaningful experience for me."

Max Miechowski
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Companion

Companion

Advertising Agency

AMV BBDO

Senior Art Producer

Rhiannon Nicol

Creative Director

Michael Jones

Creatives

Esin Huseyin, Davide Mauroni

Account Director

Elana Murphy

Executive Producer

Ellie Smith

Production Assistant

Amber Reohorn

Production Manager

Sandra Martin

Digital Operator

Caitlin Chescoe

Location Managers

Andy Pereira, Rob Hamilton

Hair & Make-up Artist

Maarit Niemela

Wardrobe Stylist

Sophie van der Welle

Prop Stylist

Alex Raynbird

Prop Stylist's Assistant

Jade Gallagher

Lighting Assistants

Joe Smart, Charlie Williams, Pim van Baalen