Macmillan 'Whoever It Takes' Campaign
Max Miechowski captures sensitive stills and motion portraits of 10 real cancer patients in this striking campaign for Macmillan Cancer Support, with AMV BBDO.
Each patients' portrait was crafted to tell their own authentic story, reflecting the range of challenges that a cancer diagnosis presents.
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"As a photographer, I am always wanting to work with clients who are open to using the medium in interesting ways to promote important causes and issues. MacMillan has done so much for so many people around the country, and to get a chance to help bring their latest campaign to life was an incredibly meaningful experience for me."
Max Miechowski
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