Glenfiddich XS Campaign

Max Miechowski shoots and directs for Glenfiddich XS, shot on location at their Speyside distillery in Scotland.

Max's immersive visuals build a contemporary and distinctive world for the limited edition single malt whisky, capturing key figures in the brands' story and uncovering the people, place, and traditional processes behind it's production.

Use of layering, reflections, and double exposures, highlights the tension between heritage and innovation.