She Breathes, ASICS
Wendy Huynh captures the meditative flow state and freedom of exercise in new ASICS campaign, ‘She Breathes’, developed by WMN, CPB Group’s new women led studio.
The range takes it’s title from Japanese words ‘nagi’ (to mean the calm sea and emotional stability) and ‘no’ to mean being yourself. Wendy’s imagery aims to highlight the emotional and mental benefits of exercise for women.
Helen James, chief executive, Europe, at CPB and founder of WMN, said:
"We wanted to highlight that there’s a virtuous circle to be uncovered here: when you carve out time for yourself and exercise, when you breathe deeply and calmly, the weight of your seemingly endless To Do list lessens, and your stress levels fall."
