New Balance, Made in UK

In this new campaign shot on location in and around New Balance's factory in Flimby, Cumbria, Jack photographs the brand's Made in UK collection, celebrating the technological innovation, craftsmanship, people and process that make it synonymous with the term 'Made in England'. Bringing the products out of the studio and into the real world, Jack's work captures the landscapes and light of the coastal village that's home to New Balance.