Lack Of Guidance x New Balance

A collaboration by New Balance and Lack of Guidance. This global campaign explores football across four different countries, accompanied by an eleven-piece capsule collection.

Gilleam, whose practice has been closely shaped by his heritage, takes us to his birthplace, Curaçao. In this campaign he draws on his exploration of Caribbean identity to present a vivid snapshot of Curaçao with an energy that feels familiar no matter where you’re from.

This campaign shows football’s ability to cross cultures and bring together global communities.